Bowel Cancer Awareness | Australia

Motion graphics for "Australia's Deadliest," Bowel Cancer Australia's awareness campaign, developed by Ogilvy Health, produced by AIRBAG, directed by Eddy Bell.

The campaign portrays bowel cancer as a dangerous creature stalking Australians aged 25–44, using tabloid-style headlines and true patient stories to cut through low awareness of a disease that's 99% treatable when caught early — built around five real early-onset patients, aimed at shifting how younger Australians see a disease still seen as an older person's problem.

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