Big Vape

Complete graphics package for "Big Vape: The Rise and Fall of Juul," Netflix's Emmy-winning limited series tracing the startup's rise from Stanford dropout ambition to multibillion-dollar company, and its collapse amid a national health crisis.

The visual language was built to sit at the intersection of culture, tech, and something more insidious — deliberately specific to Juul's own sleek product design, rather than a generic documentary look. Directing design and animation across the full series, the package spans over 200 graphics: full CGI product renders, photo-real archival recreation, chemistry simulations, statistical charts, and a complete typographic system.