VICELAND

Brand Identity System

VICE

2016

In 2016, VICE launched its television channel, VICELAND, with all-original content under Spike Jonze. Together with Gretel, VICE built a brand identity system with a functional aesthetic unlike any television channel before it.

As Art Director and motion lead for the network, I translated that identity into motion — directing on-air graphics and title sequences across VICELAND's entire original programming slate.

Credits

Creative Director — Spike Jonze Chief Creative Officer — Eddy Moretti Executive Design Director — Matt Scheon Art Director — Gabriel Tick Art Director — Annie Rosen Brand Identity — Gretel

Recognition

Clio Grand Prize
One Show ADC Gold and Silver
D&AD Yellow and Graphite Pencils
Promax BDA Gold
Type Directors Club Judge's Choice

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