Gabriel  Tick
est. 1985




Network Launch

In March 2016, we launched our TV channel, VICELAND with all original content made by VICE. The network was a way for us to understand our world across a broad range of subjects, tones, and high and low cultures. Together with Gretel, we created a brand identity system with a functional aesthetic completely counter to any TV channel to date.

Instead of a slick and predictable network package, the solution was an unbranded system, utilizing blunt and reductive typography, colors, messaging and motion. 

It provided a blank canvas but also a way for us to break past the clutter and noise — to be human, curious, and imperfect — which has really resonated globally with each international launch of the network.

The VICELAND brand and identity has garnered numerous accolades, including a Clio Grand Prize, One Show ADC gold and silverD&DA yellow and graphite pencils, Promax BDA gold, and Type Directors Club Judge’s Choice.

VICE Credits

Chief Creative Officiers - Eddy Moretti, Spike Jonze

Executive Design Director - Matt Schoen

Art Director - Annie Rosen

Motion Graphics Art Director - Gabriel Tick

Gretel Credits

Executive Creative Director - Greg Hahn
Creative Director - Ryan Moore
Art Director - Dylan Mulvaney