In March 2016, we launched our TV channel, VICELAND with all original content made by VICE. The network was a way for us to understand our world across a broad range of subjects, tones, and high and low cultures. Together with Gretel, we created a brand identity system with a functional aesthetic completely counter to any TV channel to date.
Instead of a slick and predictable network package, the solution was an unbranded system, utilizing blunt and reductive typography, colors, messaging and motion.
It provided a blank canvas but also a way for us to break past the clutter and noise — to be human, curious, and imperfect — which has really resonated globally with each international launch of the network.
The VICELAND brand and identity has garnered numerous accolades, including a Clio Grand Prize, One Show ADC gold and silver, D&DA yellow and graphite pencils, Promax BDA gold, and Type Directors Club Judge’s Choice.
Chief Creative Officiers Eddy Moretti, Spike Jonze
Executive Design Director Matt Schoen
Art Director Annie Rosen
Motion Graphics Art Director Gabriel Tick
VP Marketing Meghan Kirsch
Executive Creative Director Greg Hahn
Creative Director Ryan Moore
Art Director Dylan Mulvaney